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Showing posts from November, 2017

Project management

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What is project management? - Keeping track - Organise - Pre-production post - Plan - Manage - Discipline - Time management Project management is a job role to ensure a process is in place and adhered to in order achieve the objectives of the project. A project manager may use a number of different tools to do this. Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation. Planning requires an outline of the tasks, deadlines, and milestones that will be required to manage the project efficiently A project timeline schedule would need to be created for the creation of the media product to include: 1. Tasks that need to be done 2. Deadlines for each task 3. Milestones within the tasks and the overall project Tools for project management: Gantt chart- designed by mechanical engineer Henry Gantt in 1910, the chart has had a relatively long run as a project management tool. A Gantt chart uses hori...

Target audience

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Westfield website - MAJORITY- Adults- Mainly aimed at women. There's nothing on there 'male related'. E.g. the 'personal shopping' has a photo of a woman with shopping bags. 30-50, upper class Opening times- open till 11pm which means that adults can go shopping after they finish work as they are open late hours. They show upcoming events and deals- cooking, womens fashion, chocolate and santas grotto. Makeup, beauty advent calender Family orientation bought in - with an event including santa- the photo shows a little boy sitting on santas lap which could bring in parents/ mums as the target audience. However there is a bit targeting men, women and families - show their clothing and kids toys. shows the centres servcies e.g. parking, personal shopping Layout- simple, modern, colour scheme gives off a 'sophisticated' vibe.

Target audience profiling

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What is a target audience? - Intended group of people that a media product is aimed at. - Demographics: age, gender, race, class, and ethnicity - Psychographics: - NRS social grade: A (lawyer), B, C1,C2 etc..  - Primary, secondary and tertiary target audience How to define your target audience: location gender age common interests general income range shared values attitudes behaviour relationships qualifications professions How to conduct and find out this information: - Speak to your customers - Run surveys - Examine your websites usage - Run focus groups - Request feedback Quantitative audience research: This is when companies gather large amounts of information from large groups of people. This is done by emails, phone calls, and face to face surveys to determine how best to make their product appeal to the target audience. Quantitative data is numerical data and is best explained in graphs and charts. Qualitative data gives more ...

PREZI LINKS

ASA and PRS- https://prezi.com/p/jigxqbznvouy/ W3C and IPSO- http://prezi.com/p/hymjsuwbpo0j BBFC, PEGI and OFCOM- https://prezi.com/view/tfsaf0zmtrlrfrw4uear/

Leveson Inquiry

Leveson Inquiry ·       The Leveson Inquiry was a public, judge-led inquiry. ·       It was set up by Prime Minister David Cameron to investigate the press after journalists at the The News of the World were accused of illegally accessing the voicemail messages on other people's phones, without their knowledge or consent. ·       They were also accused of bribing police officers. ·       Some of those who had their mobile phones 'hacked' into in this way were celebrities, sports people and politicians. ·       The News of the World was closed down by its owner, News International, when this information became public. ·       Lord Justice Leveson, on the evidence presented at the Leveson inquiry, stated his recommendations on how the press should be regulated. ·       They were: 1. ...

Crowdfunding Video Script

Hey guys, its Lielle! Back at it again with giving you the best tips for raising money for a short film! OR looking to raise some money for your short film? I have the perfect tips and tricks for you! Keep watching to find out more… Let me tell you why it is a good idea to find investors and grants and also why people want to invest in your idea. - It is a good idea to find investors to help you out, this way you are able to start planning your production as soon as possible. This makes your life easier as you don’t waste your time saving all the scraps of money you can find! - People would only want to invest in your idea if it is interesting and if they can see real potential and true passion for your film, so when you present your idea for them make it fun and interest and makes sure they know how serious you are! - Why do investors invest? They invest to first of all help you and second of all to hopefully gain a profit. If they put in a small sum of mone...

Crowdfunding Video

https://www.youtube.com/watch?v=BoEeADkwPIs&feature=youtu.be