Lielle Neury Unit 2

Project Manager would lead the evaluation of pre-production documents. Evaluate in terms of effectiveness for the media products they helped plan. - Was the right person doing it? - Was the document appropriate? Would a better/ different document do? - Changes/ tweaks? Why do it? Performance management Improvement Why evaluate pre-production docs? Evaluating the effectiveness of pre-production documentation is vital in ensuring that the final version that is sent to the production team is effective. If documents aren't checked, they could be the cause of a major planning problem, so it's important that the quality of the documents is evaluated. How to evaluate: The documents need to be considered in relation to: Sustainability of content for meeting the brief and usefulness in aiding the production team in producing the product. Suitability of content for the target audience. Should use: Positive language  Consideration for the original designe...

Definition: The way a task must be thought about and practical problems solved to make it work The scenario: - Filming - On location - Waterfall - Tourist map -Scotland LOGISTICS- - Travel arrangments (taxis) for cast, crew and extras (extras are not trained! will probably need traliers/marquees/ green rooms) - Health and safety issues; high viz jackets, crowd control and control of the extras - Power!  ; batteries? generator? - Security - Accommodation - Catering (allergies etc) - Transporting equipment - Press and paparazzi control - Vehicles on set - Script delivered - Toilets on location - Riders (for super famous celebs!)

Explain the client requirements of this brief, outlining which are explicit, implicit and open to interpretation ·        promotional video                                                                                         Implicit ·        last between 20 and 40 seconds                                                             ...

What is project management? - Keeping track - Organise - Pre-production post - Plan - Manage - Discipline - Time management Project management is a job role to ensure a process is in place and adhered to in order achieve the objectives of the project. A project manager may use a number of different tools to do this. Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation. Planning requires an outline of the tasks, deadlines, and milestones that will be required to manage the project efficiently A project timeline schedule would need to be created for the creation of the media product to include: 1. Tasks that need to be done 2. Deadlines for each task 3. Milestones within the tasks and the overall project Tools for project management: Gantt chart- designed by mechanical engineer Henry Gantt in 1910, the chart has had a relatively long run as a project management tool. A Gantt chart uses hori...

Westfield website - MAJORITY- Adults- Mainly aimed at women. There's nothing on there 'male related'. E.g. the 'personal shopping' has a photo of a woman with shopping bags. 30-50, upper class Opening times- open till 11pm which means that adults can go shopping after they finish work as they are open late hours. They show upcoming events and deals- cooking, womens fashion, chocolate and santas grotto. Makeup, beauty advent calender Family orientation bought in - with an event including santa- the photo shows a little boy sitting on santas lap which could bring in parents/ mums as the target audience. However there is a bit targeting men, women and families - show their clothing and kids toys. shows the centres servcies e.g. parking, personal shopping Layout- simple, modern, colour scheme gives off a 'sophisticated' vibe.

What is a target audience? - Intended group of people that a media product is aimed at. - Demographics: age, gender, race, class, and ethnicity - Psychographics: - NRS social grade: A (lawyer), B, C1,C2 etc..  - Primary, secondary and tertiary target audience How to define your target audience: location gender age common interests general income range shared values attitudes behaviour relationships qualifications professions How to conduct and find out this information: - Speak to your customers - Run surveys - Examine your websites usage - Run focus groups - Request feedback Quantitative audience research: This is when companies gather large amounts of information from large groups of people. This is done by emails, phone calls, and face to face surveys to determine how best to make their product appeal to the target audience. Quantitative data is numerical data and is best explained in graphs and charts. Qualitative data gives more ...