Target audience profiling

What is a target audience?

- Intended group of people that a media product is aimed at.

- Demographics: age, gender, race, class, and ethnicity
- Psychographics:

- NRS social grade: A (lawyer), B, C1,C2 etc.. 

- Primary, secondary and tertiary target audience


How to define your target audience:
location
gender
age
common interests
general income range
shared values
attitudes
behaviour
relationships
qualifications
professions

How to conduct and find out this information:
- Speak to your customers
- Run surveys
- Examine your websites usage
- Run focus groups
- Request feedback


Quantitative audience research:
This is when companies gather large amounts of information from large groups of people. This is done by emails, phone calls, and face to face surveys to determine how best to make their product appeal to the target audience.


Quantitative data is numerical data and is best explained in graphs and charts.
Qualitative data gives more wordy answers and explains why people chose particular things.


Socioeconomic status:
Means for some people to predict behaviour based on how much a person earns, where they live and their type of education ad the characteristics a person may have. They are based on the class system, from poor to rich.


Geodemographics:
Where they are geographically. The area that they grew up/ live and their financial class.


Age and gender:
Depending on the type of industry results in research into the age group target audience.
Cant section people out. Has to be reflective of the society that we live in.


Mainstream/ Niche/ Alternative audiences:
Mainstream audiences are stereotyped for the popular culture because of their social group. The majority of people tend to like the same things.

Niche audience make up a small part of social culture and they have unique interests that people neither follow or know about. Specific audience.

Alternative audience tend to think outside of the box, generally more creative and opt out to follow the normal mainstream of life. What is popular within the alternative audience will gradually become a trend which will then become mainstream e.g. grime music.



Example 1 target audience kids 4-11:








Comments

  1. JCoSS Media Dept17 December 2017 at 10:02

    Good detailed notes here to revise from.

    Make sure you have 2 audiences examples from the website and please answer the question - Why is it important to break down TV audiences into groups?

    Miss C

    ReplyDelete

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