Introduction

Lielle Neury

Unit 2- Production and planning

About this unit and how it will help me:
Pre- production, and planning are key aspects of any digital media production. If you plan out your time space up until your production, you will be able to save time and money. By completing this unit i will understand the pre production process that the digital media industry follows whilst creating a media product. I will also be able to recognize any constraints that exist whiles planning a new media product.

How i will be assessed:
I will be assessed through an externally set examination paper that will be worth a max. of 80 marks and is 2 hours long. It will be based on a case study scenario that will be provided in the exam.

Comments

Post a Comment

Popular posts from this blog

Target audience profiling

Image
What is a target audience? - Intended group of people that a media product is aimed at. - Demographics: age, gender, race, class, and ethnicity - Psychographics: - NRS social grade: A (lawyer), B, C1,C2 etc..  - Primary, secondary and tertiary target audience How to define your target audience: location gender age common interests general income range shared values attitudes behaviour relationships qualifications professions How to conduct and find out this information: - Speak to your customers - Run surveys - Examine your websites usage - Run focus groups - Request feedback Quantitative audience research: This is when companies gather large amounts of information from large groups of people. This is done by emails, phone calls, and face to face surveys to determine how best to make their product appeal to the target audience. Quantitative data is numerical data and is best explained in graphs and charts. Qualitative data gives more ...
Read more

Evaluation

Project Manager would lead the evaluation of pre-production documents. Evaluate in terms of effectiveness for the media products they helped plan. - Was the right person doing it? - Was the document appropriate? Would a better/ different document do? - Changes/ tweaks? Why do it? Performance management Improvement Why evaluate pre-production docs? Evaluating the effectiveness of pre-production documentation is vital in ensuring that the final version that is sent to the production team is effective. If documents aren't checked, they could be the cause of a major planning problem, so it's important that the quality of the documents is evaluated. How to evaluate: The documents need to be considered in relation to: Sustainability of content for meeting the brief and usefulness in aiding the production team in producing the product. Suitability of content for the target audience. Should use: Positive language  Consideration for the original designe...
Read more

Logistics

Definition: The way a task must be thought about and practical problems solved to make it work The scenario: - Filming - On location - Waterfall - Tourist map -Scotland LOGISTICS- - Travel arrangments (taxis) for cast, crew and extras (extras are not trained! will probably need traliers/marquees/ green rooms) - Health and safety issues; high viz jackets, crowd control and control of the extras - Power!  ; batteries? generator? - Security - Accommodation - Catering (allergies etc) - Transporting equipment - Press and paparazzi control - Vehicles on set - Script delivered - Toilets on location - Riders (for super famous celebs!)
Read more