Target audience profiling
What is a target audience? - Intended group of people that a media product is aimed at. - Demographics: age, gender, race, class, and ethnicity - Psychographics: - NRS social grade: A (lawyer), B, C1,C2 etc.. - Primary, secondary and tertiary target audience How to define your target audience: location gender age common interests general income range shared values attitudes behaviour relationships qualifications professions How to conduct and find out this information: - Speak to your customers - Run surveys - Examine your websites usage - Run focus groups - Request feedback Quantitative audience research: This is when companies gather large amounts of information from large groups of people. This is done by emails, phone calls, and face to face surveys to determine how best to make their product appeal to the target audience. Quantitative data is numerical data and is best explained in graphs and charts. Qualitative data gives more ...
Lielle, you are still missing Crowdfunding video notes, Ok go video notes and Research notes for film making video. You are also missing notes on the budget of a film of your own choice.
ReplyDeleteThese should have been by today.
Mr Cooper