Target audience

Westfield website -

MAJORITY- Adults- Mainly aimed at women. There's nothing on there 'male related'. E.g. the 'personal shopping' has a photo of a woman with shopping bags.
30-50, upper class

Opening times- open till 11pm which means that adults can go shopping after they finish work as they are open late hours.

They show upcoming events and deals- cooking, womens fashion, chocolate and santas grotto.
Makeup, beauty advent calender

Family orientation bought in - with an event including santa- the photo shows a little boy sitting on santas lap which could bring in parents/ mums as the target audience.

However there is a bit targeting men, women and families - show their clothing and kids toys.

shows the centres servcies e.g. parking, personal shopping

Layout- simple, modern, colour scheme gives off a 'sophisticated' vibe.

Comments

  1. JCoSS Media Dept17 December 2017 at 10:06

    Please use your notes and write a coherent paragraph analysing the target audience for your chosen website.
    Why is it important to target specific a audience(s)?

    ReplyDelete

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